Your friendly soft drink, Coca-Cola, or affectionately known as Coke, is getting all out to woo the 1.3 billion Chinese population in this year Beijing Olympics. It is believed that Coke has spent US$75 million on the Games to boost sales and build long-term loyalty in China.

“The Olympics goes beyond sport,” said Kevin Tressler, Coca-Cola’s director of worldwide sports and entertainment marketing.

“There’s a warm feeling that comes to people when they think about the Olympics.”

Coke’s red marketing strategy aligns with the national colour of China. Good move!

Image: The Searcher | Via Sydney Morning Herald