GE (General Electric) rakes in $700 million in revenues by getting 400 infrastructure projects in and around Beijing. Its media arm, NBC Universal, will generate a record of more than $1 billion in advertising revenue during the Beijing Olympic Games.

GE, which has been providing technology to support the Olympic Games and other major sporting events for more than 70 years, is managing projects in all 37 official Beijing Games competition venues and 168 commercial buildings in and around Beijing.

Several projects feature technological “firsts鈥� for China, including filtration technology for safe drinking water and rainwater recycling at the National Stadium, also known as Bird’s Nest, 73 electrical substations to provide power at more than 50 Olympic Games venues, and advanced baggage screening at the Beijing Capital International Airport.

Very BIG money indeed.

Via Gulfnews