Not only does China promotes itself heavily in this Beijing Olympics, other countries such as Turkey is also spending big bucks on promoting itself as a tourist destination. During Beijing 2008, Turkey has spent 1.4 million to roll out a campaign in Beijing and China.

According to the promotion plan prepared by the Culture and Tourism Ministry, an advertorial on Turkey would be broadcasted on Chinese television for 788 times during the games.

Turkey also would give advertisement to 6,000 taxis in Beijing, and would use hundreds of posters as well as billboards throughout Beijing.

Via Hot News Turkey