Looks like the Fuwa are starting to have some competition! This little blue guy is the mascot for the Shanghai World Expo. Xinhua says:

The mascot, named Haibao, literally means “treasure of the world”. The blue smiling cartoon figure has curly hair and is in the shape of Chinese character REN, or human beings. It was presented during a televised ceremony at the Shanghai Grand Stage in front of an audience of more than 9,000.

“Haibao is a jolly, confident and cute kid,” said Shao Longtu, 62, CEO of the Jiumuchuansheng advertising company and head of the mascot design team. “Using a human being as a mascot reflects the spirit of human-orientation, while the color blue stands for water, sea, the Earth, life, dreams, the future and technology.”

Via Xinhua