Beijing Olympics FAN!

Growing To Love The Fuwa

Live From Beijing, News November 6th, 2007

Richard Spencer, the Beijing correspondant for the Telegraph, writes on his blog about growing to love that inescapable little quintet, the Fuwa.

Now, obviously, I don’t like the name, which is silly, though better than the Friendlies, their previous name which really did make you want to strangle them.

Nor do I like the inherent compromise of failing to choose between five potential mascots and so choosing all of them.

I sympathise with individual complaints, such as the notion that the Tibetan antelope has been chosen as the model for one of them for patriotic/colonialist reasons.

Nevertheless, they smile, they dance, they look cute enough and they are put to good and sometimes witty branding use.

This is a real admission for me. When I first saw them, they irritated me like hell. But familiarity has in this case lessened contempt.

Read the full story here.

How about you? Are the Fuwa growing on you or getting on your nerves?

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