A post on sponsors and brands of the Beijing Olympics 2008 by Sascha Engel tells me that foreign and local Chinese brands are making use of Beijing 2008 as a platform and the web as a media to create brand awareness…in a BIG way. China Mobile, Tsingtao beer, Lenovo and Haier are some of the Chinese brands that have their websites geared up for Beijing 2008. On the other hand, international foreign brands such as Coca-Cola, GE, Visa and Volkswagen are using their coporate sites to create brand awareness in the China market.

In the end, is a win-win-win situation. Sponsors win, Beijing wins, consumers win.

Via Web Marketing China