Olympic Wedding Rings
News February 18th, 2008

We already know that many Olympics-loving Chinese couples plan to tie on the knot on August 8, 2008 (all the 8s make it a good-luck day, even without the opening ceremony), but now can get married using an Olympic wedding ring!
Eighteen sets of wedding rings with the theme of the Beijing Olympic Games were unveiled in Beijing on Friday.
The diamond rings are the first Olympic licensed precious metal products with a practical use, compared with past products issued for collectors.
The words “Beijing 2008,” the Beijing Olympic emblem and the Olympic Rings are inscribed on all rings issued, and a supervisor’s report, a certificate of origin and a serial number are attached to each set to ensure their quality. Also, consumers can check their authenticity online.
Via The Official Website of the Beijing 2008 Olympic Games (English version)
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I think this is great - Olympic rings, lucky 8’s - talk about a fun marketing project.