As Beijing and China are making the Beijing 2008 as a platform to introduce China to people from all over the world, social etiquette in China must be observed and enforced during the Olympics period. As an effort to remind the citizens of China to behave in a socially acceptable way, the government has came up with public service commercials that show the right way to behave in public. In this Olympic etiquette commercial, Chinese handsome actor, Huang Xiao Ming (黄晓明), aids a very pretty lady to carry her shopping bags, hail a taxi and play with her…(just see the commercial and you’ll find out).