The 17-day Summer Olympic Games ranks second in the world’s most valuable sporting event brands and values at $176 million by Forbes. However, next Summer Olympics in Beijing is expected to generate $3 billion in total revenue, an amount that surpasses any other sporting event.

In terms of total revenue, next summer’s Olympics will rake in more than any other sporting event, $3 billion. The Beijing games will leverage their global audience with $1.7 billion from broadcasters, a record for the Olympics.

Sports and Cash go hand in hand, isn’t it?

Via Light the Torch, Forbes